Short interview with our CEO: Daniele Brucoli presents the Italy Water Group project

Q: Italy Water was founded in 1999: how would you summarize these 23 years, analyzing your past and the path taken to date?

A: With a motto, which condenses all our values ​​in three words: "experience that looks to the future".

We have been dealing with water treatment for more than twenty years, both in the civil and industrial sectors, and our activity has been marked by a constantly growing trend thanks to everything we have dedicated to investments, research and development.

Our mission is to create high-quality products that meet the needs of our Customers, which is why we have never stopped in the field of research and innovation.

Q: The water treatment market is decidedly competitive, what are the products that most characterize the company and why should a Customer choose Italy Water?

A: Distribution of components and spare parts conveyed through the historic WHT brand.

Osmosis systems - from those for domestic use, under the sink, to those useful for industrial processes - softeners, filtration systems, microfiltration, dosing stations are the cornerstones of our production; in recent years we have expanded the range by adding refrigerators, always for domestic use but also for HO.RE.CA. or communities, glass bottles and stainless steel flasks. The constant element is the maintenance of quality, which settles at very high levels.

Since we deal directly with design, production and distribution, we have under control the entire supply chain that leads to the creation of the product and we are able to intervene at each stage in order to work together with the Customer, quickly and with maximum versatility. In our experience, this standard strengthens Customer satisfaction and loyalty.

Team spirit, attention to human resources, competence and transparency are the intangible ingredients that seal the pact of trust with our interlocutors.

Q: Speaking of bottles and flasks, thoughts turn to one of the pressing issues of the new millennium, namely ecology, which calls for concrete responses and actions from companies to adapt and deal with the environmental emergency, each in its own sector. How does Italy Water position itself in the face of what must be an epochal turning point?

A: Our continuous evolution and the dynamism of the company are the reason for an ever-present attention to the problems linked to the exploitation of natural resources and - to respond directly to the question - the installation of our products contributes to reducing pollution in full respect of Nature by relieving the environment of the use, for example, of single-use plastic, avoiding waste, optimizing resources.

Q: The period we are going through has been a test for individuals and companies, at all levels: how have you evolved compared to pre-pandemic and what are the projects for the near future?

A: Water is the most important need of every living being on Earth and the management of its supply/treatment systems is fundamental and essential. Of course, we had to study new procedures that guaranteed continuity in services despite the difficulties and restrictions, and we consequently strengthened and simplified contact with Customers thanks to the implementation of B2B e-commerce: our sales and technical team began to listen to the needs of our Customers and made the new technology much more responsive, the use of the platform has been simplified, the interface is even more user friendly and we have launched a wide range of products on the market at a very attractive price.

We are working on technological projects with a very strong Green connotation, important new projects are on the table and the inclusion of other brands that accurately identify this trend and the continuous revolution we are undergoing to achieve increasingly ambitious goals and - at the same time - consistent with our values ​​and our professionalism.

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